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How to Make Money and Create Community with Monuments - Volume 1

The Molly Malone Statue Personifies an Identity for Dublin

Celebrating the “Tart with the Cart”

What has become a famous Irish folk song is known as both “Cockles and Mussels” or “In Dublin’s Fair City,” but it is most commonly referred to as “Molly Malone.” This song has become the unofficial anthem of Dublin in Ireland and drove the creation of the Molly Malone Statue, which celebrates a semi-historical and […]

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The Freedom Monument Becomes an Icon of the History and Legacy of Latvia

Honoring soldiers killed during the Latvian War of Independence, the Freedom Monument is the most notable attraction in Riga, Latvia. Symbolizing Latvian statehood, national unity and independence, the Freedom Monument has been able to cultivate engagement with residents and visitors in distinct but equally powerful ways. Celebrating Latvia’s Battle for Freedom The Latvian War of […]

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Gëlle Fra Becomes an Icon for Luxembourg as Part of the Monument of Remembrance

Representing a Legacy of Culture and Connection

The Monument of Remembrance has become a symbol of Luxembourg City that is recognized across the entire country of Luxembourg thanks to the Gëlle Fra (Luxembourgish for ‘Golden Lady’) sculpture that tops the piece. What had been created as a memorial has instead become an icon in a way that has come to drive revenue […]

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The Vodnik Monument Compels a Sense of Identity and Community for Ljubljana

Opportunity and connection for audiences of all types

The Vodnik Monument has cultivated a sense of community directly and indirectly in Ljubljana, Slovakia. The defining feature of the Ljubljana Central Market as well as an icon utilized by businesses in the area, the Vodnik Monument has provided an identity for an area and the entire city in ways that have created opportunity and […]

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The Monument to the Latvian Riflemen Helps Transform a Space and Legacy

Honoring Latvians who Fought During World War I

Built to honor the elite soldiers who fought during World War I, the Latvian Riflemen Monument dominates an old town square in the center of Riga in Latvia. Tied to a controversial era of the city and country, the monument highlights what it can mean for a landmark to help transform a space while staying […]

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