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How to Make Money and Create Community with Monuments - Volume 1

The Arc de Triomphe Becomes One of the Most Famous Landmarks in France

The Impact and Activities of the Arc de Triomphe

The Arc de Triomphe de l’Étoile (“Triumphal Arch of the Star”) stands at the western end of the Champs-Élysées within the center of Place Charles de Gaulle in Paris, France. Honoring all of those who fought and died for France in the French Revolutionary and Napoleonic Wars, the monument has become one of the most […]

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The Louvre Pyramid Comes to Define the Identity of the World’s Largest Art Museum

A Symbol of the Louvre and for Paris

As the world’s largest and the most visited museum, the Louvre Museum has become a landmark like no other, featuring incredible pieces of art and history to become a landmark for Paris. While the Louvre Pyramid was created to better serve the audiences that visit the Louvre on a daily basis, the striking form and […]

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The Gateway Arch Becomes an Icon that Defines the Skyline and Culture of St. Louis

Experiences at the Top, Underneath and Around the Arch

Sitting along the west bank of the Mississippi River in St. Louis, Missouri, the Gateway Arch dominates the space in multiple ways. Taking its name from the role that St. Louis played as a “Gateway to the West” in the 1800s, the Arch has enabled incredible experiences for visitors and completely transformed the city. Completed […]

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The Kansas State Capitol Becomes an Icon for Topeka

Across Topeka and Beyond

People and objects have become icons for particular cities and regions for many reasons. Some achieve that status on account of their fame, others because of their notoriety. Regardless of the reason, many of these icons have become synonymous with a city or area, enabling numerous opportunities relating to the identity and culture of an […]

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The Wallace Monument Becomes One of Scotland’s Most Celebrated Landmarks

Highlighting the Legacy of Scotland

As one of the most well-recognized figures from Scottish history, it’s fitting that William Wallace has been commemorated in an incredibly profound way in the National Wallace Monument. Better known as the Wallace Monument, the structure is located on a hilltop overlooking Stirling in Scotland and was built to honor the 13th-century Scottish hero. Like […]

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