Fourth Street Live! has become a premier dining and entertainment destination for Louisville, Kentucky. Designed to have something for everyone, it has cultivated an identity for the modern community that is also connected to the past of the city. Serving as an open-air live music venue and surrounded by restaurants and nightlife establishments, it has some to attract the attention of both residents and visitors to the benefit of stakeholders and the surrounding community.
The Heart of Downtown Louisville
Downtown Louisville’s 4th Street shopping district has been a hub of activity in the city for decades. Fourth Street Live! was developed as a $75 million entertainment, retail and office district to centralize this activity in a way that would attract businesses and audiences. It was developed in partnership with the City of Louisville and the State of Kentucky to become the most visited attraction in the state of Kentucky.
Fourth Street Live! covers the equivalent of two city square blocks and features many of the leading national and regional retail/entertainment tenants. These organizations were attracted to the area thanks to the effort to provide the entire area with an identity that has over 30 best-in-class venues and 150 annual concerts and events. Establishments across the area have utilized the opportunities presented with this branding as well as their proximity to Fourth Street to great benefit.
Numerous events take place throughout the year and include live music, viewing parties, festivals and other types of live performances. Anyone can also host a private event at 4th Street Live!, with options for large and small-scale events. These private events range from happy hours to cocktail parties to receptions, opening up tremendous opportunities for direct revenue and community connection.
An active area 24 hours a day, Fourth Street Live! draws over 4.5 million visitors per year. This activity highlights what’s possible when what is otherwise a nondescript section of a city’s downtown develops an identity that can cultivate interest on a whole different level.
The Power and Reach of an Identity
Neighborhoods and specific sections of a street or community define the hearts of countless downtown locations but the identity that Fourth Street Live! has cultivated has allowed it to become a destination for Louisville that few places can match. Featured in maps and guides to the city, Fourth Street Live! showcases the many different ways that an identity can enable positive benefits for everyone.
