Located in the heart of downtown Kansas City, Missouri, the Power & Light District has enabled a powerful economic impact in the area and throughout the entire city. Featuring more than 50 restaurants, bars, shops and entertainment venues, the Kansas City Power & Light District provides people with countless options to get a true sense of the city and surroundings. By creating a brand that businesses can use in countless ways, the area showcases what it can mean for a neighborhood to create an identity that resonates with everyone.
Creating a Destination
The Power & Lights District is the largest new development project in the Midwest. Named after the landmark Kansas City Power and Light Building, the area has turned what was just another section in downtown Kansas City into a recogniable brand that drives revenue in direct and indirect ways.
One of the more unique features of the Power & Light District is KC Live!, which is an entertainment plaza with two levels of popular bars, restaurants and nightclubs plus live music and other performances. KC Live! features a full-concert stage where notable musicians and bands perform weekly during the summer and for special events throughout the year.
The Power & Light District has also created a direct source of revenue, as it is available to rent for various events. From happy hours, to cocktails parties, galas, banquets, concerts, receptions, gaming and sports viewing, the space has created options for events of all scales. Numerous corporate, convention, non-profit, wedding and social events are also held in the space on a regular basis. The Power & Light District also offers a gift card that can be used at all of the restaurants, bars, nightclubs, shops and merchants in area.
The Kansas City Power & Light District has certain sections that have been sponsored to create additional sources of direct revenue, but the layout also exposes people to key elements of the city’s history. This combination has created a new destination in Kansas City which showcases what it can mean when an area is dedicated to creating an identity that resonates for both residents and visitors.
An Identity for Kansas City
By creating an entertainment, retail and dining destination for visitors that is larger than a single square which other cities have used to create similar engagement, the Power & Light District has reinvigorated downtown Kansas City. The identity it represents has created a powerful source of revenue and notoriety for Power & Light District stakeholders as well as for Kansas City as a whole.
