Known as the “Golden Heart City” as well as the “Golden Heart of Alaska,” imagery associated with these nicknames can be seen all across Fairbanks, Alaska. Whether it’s as part of a logo or being utilized in an abstract manner or is literally spelled out, this nickname has provided individuals and organizations with an identity that they’re able to utilize and interpret in countless ways to connect with residents and visitors.
Gold Fever in the Center of Alaska
Originally a gold rush boomtown, Fairbanks is the largest city in the Interior region of Alaska. Founded in 1901 and incorporated in 1903, teams of gold prospectors built up the infrastructure to support this endeavor. The city’s most famous dredge, Gold Dredge No. 8, recovered more than 7 million ounces of gold from 1928-1959. This gold fever along with the city’s location in the middle of the state would see the “Golden Heart” nickname take shape.
Over the decades the city itself as well as many of the businesses and organizations located in Fairbanks adopted and utilized this moniker, interpreting and showcasing it in various ways. The nickname itself as well as “heart” and “gold” imagery are used as a means of connection for audiences.
The “Golden Heart” nickname has also defined landmarks like Golden Heart Plaza. Additionally, the history associated with gold is indirectly referenced in other monuments like Polaris. Markers and other pieces of history also use the nickname and imagery to connect audiences to the culture that both represent.
Utilized in countless ways across Fairbanks, the “Golden Heart” identity has created opportunities that have allowed it to be interpreted by stakeholders and audiences, connecting it to a legacy that continues to be supported and endorsed by everyone.
Inspiring an Identity that Defines a Legacy
The memorable “Golden Heart” nickname can be interpreted as a literal connection to the physical location of Fairbanks in the state of Alaska or as a figurative connection to the history of the city, but can also expand upon or combine these interpretations in numerous ways. This variety showcases the cultural and economic benefits that such a distinct and unique identity can embody.
