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How to Make Money and Create Community with Monuments - Volume 1

The High Line as Equal Parts Transformation and Inspiration for New York

Experiencing a Garden in the Sky

Long after being abandoned by trains that used to ship commodities on Manhattan’s West Side, the High Line in New York has since been redesigned as a “living system” that is equal parts public park and historical landmark. This elevated park built on a historic freight rail line has helped transform the West Side of Manhattan […]

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The Veterans Monument Defines Over a Century of History and Culture in Elizabethton

“In Honor of the Veterans of All Wars”

There are two landmarks that have defined the Elizabethton, Tennessee, downtown area for over 100 years. One is the Covered Bridge and the other is the Veterans Monument. Both of them have come to signify important aspects of the history and culture of the region, and serve as essential attractions for both residents and tourists. […]

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How the Hollywood Walk of Fame Drives a Billion Dollar Industry

The impact on the culture of Los Angeles and the entire world is evident when looking at the legacy the Hollywood Walk of Fame has enabled

Cities and communities across the world have created attractions that are designed to do everything from generate publicity to stimulate the local economy. Examples like “I Amsterdam” showcase what it can mean to change the perception of an entire city, but the Hollywood Walk of Fame represents an attraction that has been able to resonate […]

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The Hollywood Sign as an American Landmark and Cultural Icon

Representing a spirit as much as a physical place

Hollywood is a physical district in central Los Angeles, but it is also a mentality and culture, and the Hollywood Sign has come to signify all of these things and more in a profound way. Few landmarks and monuments have been able to achieve the status of the sign, which is especially impressive considering that […]

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Monument Avenue Represents the Legacy of Richmond

Monument Avenue represents what it can mean to create monuments that resonate with a community and culture in such deep ways

Monuments are sometimes built to commemorate a person or event, and the monuments on Monument Avenue in Richmond, Virginia, were constructed to do both. Statues dedicated to Confederacy leaders such as Robert E. Lee, Jefferson Davis and Stonewall Jackson began to appear as early as 1890 and represented people and concepts that residents wanted to […]

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Forming the Cultural Heart of a Community at the Charleston City Market

More than 300 vendors & 50 sweetgrass basket weavers have stands setup daily at the Charleston City Market

There are famous markets all across the world whose history goes back decades, centuries and even millennia. These central gathering areas were often a place for people to come together to buy and sell items, conduct business and socialize. That’s exactly what happened at the Charleston City Market when it first opened its doors in […]

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Cheyenne Big Boots Prove that ‘These Boots Are Made for Talking’

Capturing the Spirit of Cheyenne

The Bucking Horse and Rider is a trademark of Wyoming and is featured on everything from license plates to coins, which illustrates how much everyone in the region identifies with this image and symbol. It’s part of the reason Wyoming is popularly known as the “Cowboy State,” and it’s also the reason that eight-foot tall […]

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