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How to Make Money and Create Community with Monuments - Volume 1

Ulumau Pohaku Pele Becomes an Icon of Hawaii Volcanoes National Park

Experiencing the Presence and Power of Pele

Ulumau Pohaku Pele is a 7-ton, 11-foot-high sculpture of stone and wood that personifies the spirit and identity of Hawaiʻi Volcanoes National Park on the island of Hawaiʻi (aka the Big Island). The carved stone features Pele, the Hawaiian volcano deity, to provide the park with a means of connection to the spiritual and physical […]

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The Benny Benson Memorial Celebrates the Iconic Nature and History of the State Flag of Alaska

Telling the History of the Flag of Alaska

Located in Seward, Alaska, the Benny Benson Memorial is dedicated to the designer of the Alaska state flag. One of the most powerful and recognizable icons in the state, the monument celebrates the story of the creation of the design and the person who created it, while also allowing visitors to engage with each in […]

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The Three Stars of the Tennessee Flag Becomes Icons of the Region

What it means for the ordinary to become an icon

Representing three geographically and legally distinct areas of Tennessee, the Three Stars on the state flag of Tennessee have become an icon across the entire state in ways that have positively impacted the culture and economy of the region. Appearing in the logos of numerous Tennessee-based companies and teams and on countless pieces of merchandise, […]

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The Soldiers and Sailors Memorial Arch Becomes an Icon for Brooklyn

Victory Personified

Referred to as Brooklyn’s most important monumental public artwork and a New York City landmark, the Soldier’s and Sailor’s Memorial Arch in Grand Army Plaza is dedicated to the men who fought in the Union forces during the Civil War. One of the most notable attractions in the city, it has come to mean something […]

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Gëlle Fra Becomes an Icon for Luxembourg as Part of the Monument of Remembrance

Representing a Legacy of Culture and Connection

The Monument of Remembrance has become a symbol of Luxembourg City that is recognized across the entire country of Luxembourg thanks to the Gëlle Fra (Luxembourgish for ‘Golden Lady’) sculpture that tops the piece. What had been created as a memorial has instead become an icon in a way that has come to drive revenue […]

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