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How to Make Money and Create Community with Monuments - Volume 1

Articles

Experiencing the History and Legacy of Asheville Along The Urban Trail

The Art and Attractions of the Urban Trail

The Asheville Urban Trail is a walking tour of downtown Asheville, North Carolina, but it’s one unlike any other walking tour in the world. The self-guided walking tour loops 1.7 miles along a course marked by 30 stations, each with pieces of art and/or bronze plaques that describe the station and illustrate the history of […]

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From Guerilla Art to Icon of New York: The Wall Street Bull

Exploring how “Charging Bull” has become one of the most iconic images of New York City

The bronze sculpture of a charging bull that sits in the Financial District in Manhattan, a short distance from Wall Street itself, has managed to capture the imagination of residents of New York City and visitors from across the world. Weighing over three and a half tons and measuring 18 feet long, the Wall Street […]

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Commemoration and Celebration at the West Virginia Veterans Memorial

A Legacy of and for West Virginia

Monuments that honor those who have fought or fallen in a war have been erected for millennia, and they come in all shapes, sizes and forms. They can celebrate a set of victories just as easily as they can honor a series of sacrifices, although the reasons behind the erection of a given monument vary […]

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Monumentous World – The Obscure and Outstanding Monuments in Portland, Maine

The inspiration these pieces enable for both residents and tourists have helped to establish a powerful legacy

Portland is the most populous city in Maine, and that fact has undoubtedly contributed to the city’s commitment to erecting monuments and other artwork that commemorates and celebrates a variety of people and events throughout the city. With the Town Square in the center of the city being named “Monument Square”, it’s easy to see […]

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The Continuing Evolution of Muscle Beach in Venice

There’s only one Venice Beach Boardwalk, and the influence of Muscle Beach Venice has directly impacted and driven this notoriety

The name “Muscle Beach” conjures up a variety of images and impressions for people across the world, not all of which are directly related to one another. For some, it represents the birth of personal training. Others think of Arnold Schwarzenegger and the training he did on the beach that helped propel him to worldwide […]

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The Ames Monument is a Pyramid on the Plains of Wyoming

A monument that defines what it means to both repair and celebrate a legacy

About 20 miles west of Cheyenne, Wyoming, you’ll eventually come across a monument that is just about as in the middle of nowhere as you can get. Located off the highway and not in the direct vicinity of a town or civilization of any kind, the surrounding mountains and emptiness makes this pyramid on the […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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