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How to Make Money and Create Community with Monuments - Volume 1

Articles

The Embrace Creates a New Icon for the Community in Boston Common

A Memorial to Love and Leadership

Boston Common features a collection of notable monuments, but the installation of The Embrace represents a new means of connection across the region in Boston, Massachusetts. The figurative sculpture has transformed the space and community to define an icon that connects eras and audiences in a whole new way. From Hero Worship to Collective Action […]

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Why is nothing here instead of something?

Brand New Revenue Newsletter #1

What do you see in this picture? An empty space? A nice day? A need for a gardener? All are good answers. But I don’t see any of those things. I see a space that represents unrealized opportunity. I see a spot that could become a selfie-magnet. I see a place to create new revenue. […]

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The Boston Irish Famine Memorial Commemorates and Venerates a Community

Remembering the tragedy of An Gorta Mór

The Great Irish Famine that took place in the 19th century was a seminal event for cities and entire countries, impacting the makeup of communities all over the world. That history is both commemorated and venerated in the Boston Irish Famine Memorial in Boston, Massachusetts. Visited by more than 3 million people per year, it […]

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The Boston Bricks Celebrate the Legacy of the Region in Winthrop Lane

Commemorating Boston History

Small, brick-sized bronze reliefs installed on Winthrop Lane in downtown Boston, Massachusetts, define the Boston Bricks landmark. Each piece features a whimsical moment depicting an element of Boston history and culture, highlighting the incredibly simple but powerful and imaginative ways that landmarks can create engagement with audiences of all types. Commemorating Boston History Named after […]

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Gallagher Square at Petco Park Transforms a Space and Community

Creating a concert venue and year-round community park

What was just a nondescript grassy area outside of Petco Park in San Diego, California, has been transformed into Gallagher Square, a concert venue and year-round community park. This transformation highlights what it can mean for landmarks to cultivate a different type of engagement that attracts residents and visitors in distinct ways. Improved Features and […]

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Pantoja Park Celebrates the Culture and Legacy of San Diego

Connected to the very first map of San Diego

As the oldest green space in the city, Pantoja Park represents one of the most distinct connections to the past in San Diego, California. By featuring such distinct features and monuments, it has become a place that is also inherently connected to the present community, cultivating a legacy set to last into the far future. […]

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