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How to Make Money and Create Community with Monuments - Volume 1

Articles

Commonwealth Avenue Mall Becomes Part of the Boston Community

From Boston’s Back Bay to Modern Landmark

Trees, statues, benches, and walkways uniquely define the Commonwealth Avenue Mall in Boston, Massachusetts. While the space has a history that connects it to the development of the early city, these features have enabled it to become an essential element of the community, highlighting the kind of engagement rhat can be compelled from an otherwise […]

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Post Office Square Transforms an Abandoned Garage into a Place of Engagement for Boston

An Expression of Downtown Boston

Norman B. Leventhal Park and Post Office Square represent an incredible transformation of an otherwise forgotten space in downtown Boston, Massachusetts. Mentioned as a “green oasis in an asphalt desert,” the site serves as a model for other locations that need to enable engagement in areas that are otherwise poorly utilized. An Expression of Downtown […]

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The Embrace Creates a New Icon for the Community in Boston Common

A Memorial to Love and Leadership

Boston Common features a collection of notable monuments, but the installation of The Embrace represents a new means of connection across the region in Boston, Massachusetts. The figurative sculpture has transformed the space and community to define an icon that connects eras and audiences in a whole new way. From Hero Worship to Collective Action […]

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Why is nothing here instead of something?

Brand New Revenue Newsletter #1

What do you see in this picture? An empty space? A nice day? A need for a gardener? All are good answers. But I don’t see any of those things. I see a space that represents unrealized opportunity. I see a spot that could become a selfie-magnet. I see a place to create new revenue. […]

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The Boston Irish Famine Memorial Commemorates and Venerates a Community

Remembering the tragedy of An Gorta Mór

The Great Irish Famine that took place in the 19th century was a seminal event for cities and entire countries, impacting the makeup of communities all over the world. That history is both commemorated and venerated in the Boston Irish Famine Memorial in Boston, Massachusetts. Visited by more than 3 million people per year, it […]

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The Boston Bricks Celebrate the Legacy of the Region in Winthrop Lane

Commemorating Boston History

Small, brick-sized bronze reliefs installed on Winthrop Lane in downtown Boston, Massachusetts, define the Boston Bricks landmark. Each piece features a whimsical moment depicting an element of Boston history and culture, highlighting the incredibly simple but powerful and imaginative ways that landmarks can create engagement with audiences of all types. Commemorating Boston History Named after […]

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