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How to Make Money and Create Community with Monuments - Volume 1

The Maisonneuve Monument Becomes an Icon of the Old Montreal Neighborhood

Honoring the founder of Montreal

The central feature of the Place d’Armes in the city of Montreal, the Maisonneuve Monument has become an icon that has come to represent the entire Old Montreal community in Quebec, Canada. Providing visitors with a hub of connection and residents with a means of identity, the monument showcases what it can mean for the […]

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The Montreal Logo Becomes an Icon Recognized by Visitors and Embraced by Residents

A symbol that comes out of “Ville de Montréal”

Appearing on everything from street signs to police cars to official documents, the Montreal Logo can be found everywhere and on everything across the city of Montreal, Quebec, Canada. In becoming an icon that residents can embrace and visitors can engage with, the symbol highlights what it can mean to cultivate a sense of place […]

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Galatea, aka the Haller Fountain, Becomes an Icon of Port Townsend

"In memory of early pioneers"

Port Townsend, Washington, is located at the northeast tip of the Olympic Peninsula and has a history that stretches back to the late 19th century. While the Port Townsend Historic District is a U.S. National Historic Landmark District, the Haller Fountain might represent an even more important piece of history for the community, connecting the […]

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Winged Victory Becomes an Icon of Olympia

Dedicated to the Memory of World War I Veterans

Located just outside the state capitol building in Olympia, Washington, the Winged Victory Monument commemorates the sacrifices made by the citizens of Washington in World War I and has become an important icon of the modern community. The connection of the past to the present in a space that would otherwise be just another traffic […]

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The Embrace Creates a New Icon for the Community in Boston Common

A Memorial to Love and Leadership

Boston Common features a collection of notable monuments, but the installation of The Embrace represents a new means of connection across the region in Boston, Massachusetts. The figurative sculpture has transformed the space and community to define an icon that connects eras and audiences in a whole new way. From Hero Worship to Collective Action […]

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Ulumau Pohaku Pele Becomes an Icon of Hawaii Volcanoes National Park

Experiencing the Presence and Power of Pele

Ulumau Pohaku Pele is a 7-ton, 11-foot-high sculpture of stone and wood that personifies the spirit and identity of Hawaiʻi Volcanoes National Park on the island of Hawaiʻi (aka the Big Island). The carved stone features Pele, the Hawaiian volcano deity, to provide the park with a means of connection to the spiritual and physical […]

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