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How to Make Money and Create Community with Monuments - Volume 1

The Statue of Leifur Eiríksson (Leif Erikson) Ties Itself to the Identity of Iceland

An Icon of Iceland

One of the best-known landmarks in Reykjavik, Iceland is the statue of Leifur Eiríksson, also known as Leif Erikson. Now recognized as the first European to visit North America, the Statue of Leif Erikson personifies the strong sense of identity that the explorer has enabled for the entire country of Iceland. That identity is directly […]

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Visiting the Rocky Statue Becomes a Rite of Passage in Philadelphia

From Movie Prop to Icon of Philadelphia

A nearly 10-foot bronze statue of iconic movie character “Rocky” resides to the right of the front steps of the Philadelphia Museum of Art in Philadelphia, Pennsylvania. Based on the character of the same name that debuted in the popular film, visiting the statue and climbing these steps is considered by many to be a […]

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“Salem Sue” Becomes a Landmark for North Dakota

New Salem is home to the “World’s Largest Holstein Cow”

Viewable from over five miles away, “Salem Sue” has allowed New Salem, North Dakota to bill itself as the home to the “World’s Largest Holstein Cow”. This large, fiberglass Holstein cow was originally created to honor and advertise local dairymen. Since being erected though, “Salem Sue” has also been able to promote tourism and business […]

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