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How to Make Money and Create Community with Monuments - Volume 1

Peter the Great Statue Provides an Identity for the Westerkade in Rotterdam

A Gift to the City of Rotterdam

A statue of Peter the Great defines the entrance of the Veerhaven on the Westerkade in Rotterdam, the Netherlands. Providing an identity to the area, it highlights how a simple monument can enable connections with spaces and entire communities. A Gift to the City of Rotterdam Presented as a gift from the Russian Federation to […]

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Rembrandt Square Defines the Identity of a Hub of Activity in Amsterdam

Named After the World-famous Dutch Artist Rembrandt van Rijn

One of the busiest squares in the city of Amsterdam, Rembrandt Square (Rembrandtplein in Dutch) features a variety of activities and things to do for both residents and visitors. Defined by a sculpture of the famous Dutch painter, the landmark highlights what it can mean for a monument to define an identity that resonates in […]

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Hermann Park Provides an Identity for Houston Across the Eras

Defining One of the Oldest Parks in Houston

Recognized as the most historically significant public green space in the city, Hermann Park has become an essential element of Houston, Texas. Featuring an assortment of landmarks and ways for audiences to interact with the space and one another, Hermann Park has provided the city with an identity that has grown and changed over the […]

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Johnny Jordaanplein Personifies the Identity of an Amsterdam Neighborhood

Popularizing and Representing the Distinctions of Jordaan

Johnny Jordaanplein, also known as Johnny Jordaan Square, is a public square dedicated to the famous Dutch folk singer located in the Jordaan neighborhood of Amsterdam, The Netherlands. It has provided this neighborhood with a place to gather and relax while also being inherently connected to the identity of the entire district, resonating in distinct […]

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Heroes Plaza Defines an Identity for Pueblo as the “Home of Heroes”

Honoring Pueblo's four Medal of Honor recipients

Four life-sized bronze statues have come to define a space and identity for Pueblo, Colorado. Representing winners of the highest military award, the landmarks that make up Heroes Plaza personify the “Home of Heroes” theme that the city of Pueblo had previously adopted, bringing to life an identity that has cultivated a sense of connection […]

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