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How to Make Money and Create Community with Monuments - Volume 1

Rembrandt Square Defines the Identity of a Hub of Activity in Amsterdam

Named After the World-famous Dutch Artist Rembrandt van Rijn

One of the busiest squares in the city of Amsterdam, Rembrandt Square (Rembrandtplein in Dutch) features a variety of activities and things to do for both residents and visitors. Defined by a sculpture of the famous Dutch painter, the landmark highlights what it can mean for a monument to define an identity that resonates in […]

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Hermann Park Provides an Identity for Houston Across the Eras

Defining One of the Oldest Parks in Houston

Recognized as the most historically significant public green space in the city, Hermann Park has become an essential element of Houston, Texas. Featuring an assortment of landmarks and ways for audiences to interact with the space and one another, Hermann Park has provided the city with an identity that has grown and changed over the […]

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Johnny Jordaanplein Personifies the Identity of an Amsterdam Neighborhood

Popularizing and Representing the Distinctions of Jordaan

Johnny Jordaanplein, also known as Johnny Jordaan Square, is a public square dedicated to the famous Dutch folk singer located in the Jordaan neighborhood of Amsterdam, The Netherlands. It has provided this neighborhood with a place to gather and relax while also being inherently connected to the identity of the entire district, resonating in distinct […]

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Heroes Plaza Defines an Identity for Pueblo as the “Home of Heroes”

Honoring Pueblo's four Medal of Honor recipients

Four life-sized bronze statues have come to define a space and identity for Pueblo, Colorado. Representing winners of the highest military award, the landmarks that make up Heroes Plaza personify the “Home of Heroes” theme that the city of Pueblo had previously adopted, bringing to life an identity that has cultivated a sense of connection […]

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The Vail Logo Becomes a Means of Identity for Both Residents and Visitors

Products, Structures and More

A stylized “V” logo is on display all across the ski town of Vail, Colorado. This trademarked icon is utilized in countless ways as part of numerous structures and stores, becoming a means of identity for the entire community as well as a powerful source of revenue for stakeholders. This traction underscores the opportunities that […]

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Kennedy Plaza Provides an Identity for Multiple Atlantic City Audiences to Engage With

Connecting the Past and Present of Atlantic City

Located across from Boardwalk Hall on the New Jersey Boardwalk, Kennedy Plaza has numerous features that have allowed it to cultivate a strong identity that is felt across Atlantic City, New Jersey. By defining a section of the Boardwalk in such as distinct manner, Kennedy Plaza has become a hub of activity, highlighting the appeal […]

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Thomas Paine Park Provides an Identity for a New York City Greenspace

Named for Political Visionary Thomas Paine

Located in the heart of New York City’s civic center, Thomas Paine Park has provided a powerful identity for what might otherwise be empty green space. The layout, monuments and history that define it have made it an ideal location for residents and visitors to relax and explore all of these elements, connecting it to […]

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