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How to Make Money and Create Community with Monuments - Volume 1

Pershing Park is Transformed to Incorporate the National World War I Memorial

Building on a Legacy to Define the National World War I Memorial

Located just to the east of the White House in Washington D.C., Pershing Park has provided residents and visitors with a green oasis amidst the urban sprawl of the United States’ capital ever since it was created. The space has honored a World War I hero even before it was a park but it has […]

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President John F. Kennedy Gravesite Helps Transforms Arlington National Cemetery into a National Landmark

Allowing the American People to Access and Engage with a Legacy

The simple but powerful layout and features of the President John F. Kennedy Gravesite have helped to transform Arlington National Cemetery into one of the Washington area’s most popular tourist attractions. Located within Arlington National Cemetery in Arlington, Virginia, the monument showcases how a memorial can enable audiences to meaningfully connect with the people and […]

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The Avenue of Heroes Transforms the Entrance to Arlington National Cemetery

More than an Entrance to a Landmark

The seven memorials that have been placed along Memorial Avenue make up the Avenue of Heroes in Arlington, Virginia. As the street that defines the entrance to Arlington National Cemetery, it would be a significant location regardless of whatever other features it contains. However, the inclusion of these monuments has transformed what would otherwise be […]

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Museum Center Park Transforms a Forgotten Space into a Landmark

O’Donnell Park Becomes Museum Center Park

Formerly known as O’Donnell Park, Museum Center Park has transformed what had been a misused space into one that connects the community and also generates revenue for stakeholders in Milwaukee, Wisconsin. It showcases was it can mean to fully realize the potential of a space for stakeholders and entire communities. O’Donnell Park Becomes Museum Center […]

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Trolley Square Transforms a Historical Relic Into a Cultural and Retail Anchor

Trolley Studio, Trolley Wing Company and Much More

Trolley Square is a partially enclosed shopping center that serves as the home of several high-scale stores and businesses in Salt Lake City, Utah. The complex represents a transformation of what had been a historic but abandoned location into a space that could house luxury retail tenants of all types. Doing so has created opportunities […]

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Presque Isle Lighthouse Transforms a Surplus Structure into a Piece of History

Turning a Lighthouse into a Museum

Presque Isle Lighthouse is located on the shore of Lake Erie in Erie, Pennsylvania. It began operation in 1873 to serve as an essential navigational aid on the lake but would eventually outlive that purpose. Rather than be discarded, it has been transformed into a monument that celebrates the history of the region. Turning a […]

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The Monuments at One Financial Plaza Transform Springfield’s Central Business District

From Ordinary to Extraordinary

One Financial Plaza is an office tower located in the middle of the Central Business District in Springfield, Massachusetts. While the building itself has the appearance of any other in the city and across the region, what makes it distinct are the sculptures and monuments scattered across the plaza. These pieces have transformed what would […]

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