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How to Make Money and Create Community with Monuments - Volume 1

The Veterans Monument Defines Over a Century of History and Culture in Elizabethton

“In Honor of the Veterans of All Wars”

There are two landmarks that have defined the Elizabethton, Tennessee, downtown area for over 100 years. One is the Covered Bridge and the other is the Veterans Monument. Both of them have come to signify important aspects of the history and culture of the region, and serve as essential attractions for both residents and tourists. […]

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Monument Avenue Represents the Legacy of Richmond

Monument Avenue represents what it can mean to create monuments that resonate with a community and culture in such deep ways

Monuments are sometimes built to commemorate a person or event, and the monuments on Monument Avenue in Richmond, Virginia, were constructed to do both. Statues dedicated to Confederacy leaders such as Robert E. Lee, Jefferson Davis and Stonewall Jackson began to appear as early as 1890 and represented people and concepts that residents wanted to […]

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Cheyenne Big Boots Prove that ‘These Boots Are Made for Talking’

Capturing the Spirit of Cheyenne

The Bucking Horse and Rider is a trademark of Wyoming and is featured on everything from license plates to coins, which illustrates how much everyone in the region identifies with this image and symbol. It’s part of the reason Wyoming is popularly known as the “Cowboy State,” and it’s also the reason that eight-foot tall […]

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Experiencing the History and Legacy of Asheville Along The Urban Trail

The Art and Attractions of the Urban Trail

The Asheville Urban Trail is a walking tour of downtown Asheville, North Carolina, but it’s one unlike any other walking tour in the world. The self-guided walking tour loops 1.7 miles along a course marked by 30 stations, each with pieces of art and/or bronze plaques that describe the station and illustrate the history of […]

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From Guerilla Art to Icon of New York: The Wall Street Bull

Exploring how “Charging Bull” has become one of the most iconic images of New York City

The bronze sculpture of a charging bull that sits in the Financial District in Manhattan, a short distance from Wall Street itself, has managed to capture the imagination of residents of New York City and visitors from across the world. Weighing over three and a half tons and measuring 18 feet long, the Wall Street […]

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Commemoration and Celebration at the West Virginia Veterans Memorial

A Legacy of and for West Virginia

Monuments that honor those who have fought or fallen in a war have been erected for millennia, and they come in all shapes, sizes and forms. They can celebrate a set of victories just as easily as they can honor a series of sacrifices, although the reasons behind the erection of a given monument vary […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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