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How to Make Money and Create Community with Monuments - Volume 1

The Eiffel Tower Becomes the Symbol of Paris and the Most Famous Monument in the World

A Practical and Aesthetic Legacy

As arguably the most famous monument in the world, the Eiffel Tower in Paris, France, attracts millions of people every year while also enabling an incalculable impact on the economy and culture of the region. This impact can be seen in everything from the multiple restaurants in the Eiffel Tower itself to the items for […]

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Piazza San Marco in Venice Becomes More Than “The Drawing Room of Europe”

The Social, Public and Religious Hub of Venice

Numerous squares across Europe and the rest of the world have attracted attention and audiences, but few have been able to match the impact of Piazza San Marco (Saint Mark’s Square) in Venice, Italy. The Piazza has a history that stretches back for centuries and houses numerous important buildings, but the space itself has become […]

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