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How to Make Money and Create Community with Monuments - Volume 1

The Einstein House (Einsteinhaus) is a Monument to the Life and Legacy of Albert Einstein

Celebrating the Influence of Albert Einstein

An apartment building located on Kramgasse No. 49 in Bern, Switzerland looks the same as many others in the city and region, but this one is different. A flat on the second floor of the house was occupied by Albert Einstein, and that space has been transformed into Einsteinhaus (Einstein House), serving as both a […]

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The Little Mermaid Becomes an Icon for Copenhagen

Drawing attention and crowds from across Denmark and the entire world

Inspired by Hans Christian Andersen’s fairy tale about a mermaid who gives up everything to be united with a young, handsome prince on land, the Little Mermaid statue in Copenhagen, Denmark is as unassuming as it is influential. Slightly bigger than life-size, the statue has been a major tourist attraction ever since it was first […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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What Makes the London Eye the UK’s Most Popular Attraction?

Capturing the hearts and minds of residents and tourists to create a 21st century monument

The original Ferris wheel was opened to the public in the late 1800s, but the concept of a wheel that spins in a circle with chairs attached to it has been around for centuries. This history combined with the fact that Ferris wheels have been a major draw at amusement parks for decades might make […]

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Experiencing the Past, Present and Future of Scotland on Calton Hill

The connection that Calton Hill has with the past and future of the city has allowed it to influence the culture of the city in the present in a powerful way.

As the home to various icons that represent important aspects of Scottish culture, Calton Hill in Edinburgh allows visitors to connect with the country in a very real manner. The National Monument, the Nelson Monument and the Dugald Stewart Monument connect visitors to this past, while the City Observatory and stunning views of the city provide viewers with […]

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