Skip to main content
How to Make Money and Create Community with Monuments - Volume 1

The Avenue of Heroes Transforms the Entrance to Arlington National Cemetery

More than an Entrance to a Landmark

The seven memorials that have been placed along Memorial Avenue make up the Avenue of Heroes in Arlington, Virginia. As the street that defines the entrance to Arlington National Cemetery, it would be a significant location regardless of whatever other features it contains. However, the inclusion of these monuments has transformed what would otherwise be […]

Read More

Monumentous World: The Obscure and Outstanding Monuments in Louisville, Kentucky

The Barbaro Memorial Statue, The Golden Statue of David and more

Named after the French King who supported the Americans in the Revolutionary War, Louisville is the largest city in Kentucky. It has become famous for the history and art of distilling bourbon whiskey, which can be seen on and along the Bourbon Trail that runs through the heart of downtown. However, Louisville is also home […]

Read More

The Louisville Slugger Walk of Fame Imaginatively Expands Baseball Legacies

More than a Stroll Down Louisville's Historic Main Street

Over 60 bronze baseball bats, modeled after the actual bats used by some of the greatest baseball players of all time, define the Louisville Slugger Walk of Fame located all across Main Street in Louisville, Kentucky. These bats as well as the bases that contain highlights of these player’s career as well as details about […]

Read More

Louisville Slugger Museum & Factory Creates an Experience for Audiences

Highlighting the History of Louisville Slugger Baseball Bats

Across the world, countless products are manufactured at facilities on a daily basis but few enable engagement with these products or places like the Louisville Slugger Museum & Factory in Louisville, Kentucky. Providing visitors with a sense of connection to the legacy that Louisville Slugger baseball bats represent while also enabling them to experience what […]

Read More

The Muhammad Ali Center Physically Defines the Legacy of a Person, Era and City

Beyond the Life and Legacy of an Individual

The Muhammad Ali Center is a multicultural center dedicated to the life and legacy of Muhammad Ali. Located in downtown Louisville, Kentucky, the facility is part museum, part community center and part interactive experience but wholly dedicated to inspiring audiences on every level and through all of these elements. In doing so, it highlights what […]

Read More

Fourth Street Live! Defines an Identity for Downtown Louisville

The Power and Reach of an Identity

Fourth Street Live! has become a premier dining and entertainment destination for Louisville, Kentucky. Designed to have something for everyone, it has cultivated an identity for the modern community that is also connected to the past of the city. Serving as an open-air live music venue and surrounded by restaurants and nightlife establishments, it has […]

Read More

The Fleur De Lis Becomes an Icon for Louisville

From the Symbol of the House of Bourbon to an Icon for Louisville

Long associated with royalty in France, the fleur-de-lis is a stylized lily flower that has become an icon for Louisville, Kentucky. Seen all over the city, the fleurs-de-lis has become part of Louisville that enables a sense of identity for residents as well as a distinct icon that catches the attention of audiences of all […]

Read More