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How to Make Money and Create Community with Monuments - Volume 1

The Veterans Monument Defines Over a Century of History and Culture in Elizabethton

“In Honor of the Veterans of All Wars”

There are two landmarks that have defined the Elizabethton, Tennessee, downtown area for over 100 years. One is the Covered Bridge and the other is the Veterans Monument. Both of them have come to signify important aspects of the history and culture of the region, and serve as essential attractions for both residents and tourists. […]

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How the Hollywood Walk of Fame Drives a Billion Dollar Industry

The impact on the culture of Los Angeles and the entire world is evident when looking at the legacy the Hollywood Walk of Fame has enabled

Cities and communities across the world have created attractions that are designed to do everything from generate publicity to stimulate the local economy. Examples like “I Amsterdam” showcase what it can mean to change the perception of an entire city, but the Hollywood Walk of Fame represents an attraction that has been able to resonate […]

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The Hollywood Sign as an American Landmark and Cultural Icon

Representing a spirit as much as a physical place

Hollywood is a physical district in central Los Angeles, but it is also a mentality and culture, and the Hollywood Sign has come to signify all of these things and more in a profound way. Few landmarks and monuments have been able to achieve the status of the sign, which is especially impressive considering that […]

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The Evolution of the Ferry Building for the 21st Century

How did a transportation hub transform into a world-class public food market?

As one of the most famous landmarks in San Francisco, the Ferry Building has played an important part in the development of the city in multiple ways. From its position on Market Street near the city’s financial, banking and transportation district, it has served as a figurative gateway for residents and visitors but also as […]

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How Lands End Attracts Visitors from Across the World

Showcasing the kind of legacy that can be built by taking advantage of the resources and history of a location

Given the location of Lands End within the Golden Gate National Recreation Area in San Francisco, California, it can be difficult to pinpoint the importance and relevance of the park. With numerous federal, state, city and private parks located throughout the city, it’s tempting to think of Lands End as just another park on this […]

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