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How to Make Money and Create Community with Monuments - Volume 1

Pobednik (The Victor) Monument Becomes an Icon of Belgrade and Means of Identity for Serbia

A Significant Representation of Serbian History, Culture and Legacy

Pobednik, known in English as “The Victor,” is a monument that overlooks the city of Belgrade, the capital of Serbia. Residing within the footprint of the Belgrade Fortress, the piece has become one of the most recognizable landmarks of Belgrade and Serbia as a whole, showcasing what it can mean for an iconic landmark to […]

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The Montreal Logo Becomes an Icon Recognized by Visitors and Embraced by Residents

A symbol that comes out of “Ville de Montréal”

Appearing on everything from street signs to police cars to official documents, the Montreal Logo can be found everywhere and on everything across the city of Montreal, Quebec, Canada. In becoming an icon that residents can embrace and visitors can engage with, the symbol highlights what it can mean to cultivate a sense of place […]

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Edward VII Monument Provides an Identity for Phillips Square in Montreal

Personifying the Spirit of “The Peacemaker”

The Edward VII Monument dominates and defines Phillips Square in Montreal, Quebec, Canada. This large and allegorical landmark is connected to the history and ideals that defined the nation at the time which carry through to the modern day, enabling audiences to engage with the past and present of the community on a profound level. Marking […]

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