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How to Make Money and Create Community with Monuments - Volume 1

The High Line as Equal Parts Transformation and Inspiration for New York

Experiencing a Garden in the Sky

Long after being abandoned by trains that used to ship commodities on Manhattan’s West Side, the High Line in New York has since been redesigned as a “living system” that is equal parts public park and historical landmark. This elevated park built on a historic freight rail line has helped transform the West Side of Manhattan […]

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Cheyenne Big Boots Prove that ‘These Boots Are Made for Talking’

Capturing the Spirit of Cheyenne

The Bucking Horse and Rider is a trademark of Wyoming and is featured on everything from license plates to coins, which illustrates how much everyone in the region identifies with this image and symbol. It’s part of the reason Wyoming is popularly known as the “Cowboy State,” and it’s also the reason that eight-foot tall […]

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Experiencing the History and Legacy of Asheville Along The Urban Trail

The Art and Attractions of the Urban Trail

The Asheville Urban Trail is a walking tour of downtown Asheville, North Carolina, but it’s one unlike any other walking tour in the world. The self-guided walking tour loops 1.7 miles along a course marked by 30 stations, each with pieces of art and/or bronze plaques that describe the station and illustrate the history of […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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How Have Murals and Street Art Influenced the Culture of Austin?

Experiencing the Spirit of Austin

Monuments and landmarks are typically appreciated as single structures or experiences. The Washington Monument in Baltimore is a single structure that gives visitors a one-of-a-kind view of Baltimore, while the Neon Museum allows visitors to experience Las Vegas history in a totally unique way. These experiences are powerful but physically limited, and those limitations are […]

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Bringing A Christmas Story to Life in Cleveland

Transforming a Cleveland neighborhood like any other into something monumentous

The movie “A Christmas Story” was released a week before Thanksgiving 1983 to a mixed reception from audiences and critics. Over the years though, television airings and the home video release of the film turned it into a seasonal classic for audiences across the world. A cable network started a 24-hour marathon of the film […]

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What Makes the London Eye the UK’s Most Popular Attraction?

Capturing the hearts and minds of residents and tourists to create a 21st century monument

The original Ferris wheel was opened to the public in the late 1800s, but the concept of a wheel that spins in a circle with chairs attached to it has been around for centuries. This history combined with the fact that Ferris wheels have been a major draw at amusement parks for decades might make […]

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