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How to Make Money and Create Community with Monuments - Volume 1

Hand-painted Dutch Tiles Transform Cuypers Passage in Amsterdam

Inspired by the Work of by Cornelis Boumeester

Tunnels serve as essential means of transportation in cities across the world but few have been transformed in a way that allows them to still support this such purposes while also becoming something more like Cuypers Passage (Cuyperspassage) in Amsterdam, the Netherlands. Decorated with hand-painted Dutch tiles, Cuypers Passage embraces the history of the region […]

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Johnny Jordaanplein Personifies the Identity of an Amsterdam Neighborhood

Popularizing and Representing the Distinctions of Jordaan

Johnny Jordaanplein, also known as Johnny Jordaan Square, is a public square dedicated to the famous Dutch folk singer located in the Jordaan neighborhood of Amsterdam, The Netherlands. It has provided this neighborhood with a place to gather and relax while also being inherently connected to the identity of the entire district, resonating in distinct […]

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Monumentous World – The Obscure and Outstanding Monuments in Amsterdam, the Netherlands

Amsterdam is home to countless attractions and monuments that draw in audiences from across the world.

As the commercial capital of the Netherlands and one of the top financial centers in Europe, Amsterdam is home to countless attractions and monuments that draw in audiences from across the world. The genuine beauty of the city is something to behold, although that splendor is influenced greatly by attractions in the area such as […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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