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How to Make Money and Create Community with Monuments - Volume 1

Cannery Row Becomes a Distinctive Destination on California’s Central Coast

Celebrating the Literary and Actual History of Monterey

Hotels, restaurants and boutiques have been able to thrive on Cannery Row, which is a waterfront strip located in Monterey, California. Much of that is due to the unique combination of history and attractions that the city has actively cultivated. By actively embracing the history of the area while also enabling economic opportunities for businesses […]

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How the Hollywood Walk of Fame Drives a Billion Dollar Industry

The impact on the culture of Los Angeles and the entire world is evident when looking at the legacy the Hollywood Walk of Fame has enabled

Cities and communities across the world have created attractions that are designed to do everything from generate publicity to stimulate the local economy. Examples like “I Amsterdam” showcase what it can mean to change the perception of an entire city, but the Hollywood Walk of Fame represents an attraction that has been able to resonate […]

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The Hollywood Sign as an American Landmark and Cultural Icon

Representing a spirit as much as a physical place

Hollywood is a physical district in central Los Angeles, but it is also a mentality and culture, and the Hollywood Sign has come to signify all of these things and more in a profound way. Few landmarks and monuments have been able to achieve the status of the sign, which is especially impressive considering that […]

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The Continuing Evolution of Muscle Beach in Venice

There’s only one Venice Beach Boardwalk, and the influence of Muscle Beach Venice has directly impacted and driven this notoriety

The name “Muscle Beach” conjures up a variety of images and impressions for people across the world, not all of which are directly related to one another. For some, it represents the birth of personal training. Others think of Arnold Schwarzenegger and the training he did on the beach that helped propel him to worldwide […]

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The Evolution of the Ferry Building for the 21st Century

How did a transportation hub transform into a world-class public food market?

As one of the most famous landmarks in San Francisco, the Ferry Building has played an important part in the development of the city in multiple ways. From its position on Market Street near the city’s financial, banking and transportation district, it has served as a figurative gateway for residents and visitors but also as […]

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Creating a Complete Experience at the Golden Gate Bridge

How to take the legacy of an American Icon to a whole new level

To say the Golden Gate Bridge in San Francisco is an icon of architecture and even America itself doesn’t begin to explain the significance of the structure. Seeing the American Society of Civil Engineers declare the bridge one of the Wonders of the Modern World as well as the number of movies that include the […]

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How Lands End Attracts Visitors from Across the World

Showcasing the kind of legacy that can be built by taking advantage of the resources and history of a location

Given the location of Lands End within the Golden Gate National Recreation Area in San Francisco, California, it can be difficult to pinpoint the importance and relevance of the park. With numerous federal, state, city and private parks located throughout the city, it’s tempting to think of Lands End as just another park on this […]

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