Los Angeles – The Monumentous

How the Hollywood Walk of Fame Drives a Billion Dollar Industry

The impact on the culture of Los Angeles and the entire world is evident when looking at the legacy the Hollywood Walk of Fame has enabled

The Monumentous

Attraction, Monumentous Vision, North America, United States

Cities and communities across the world have created attractions that are designed to do everything from generate publicity to stimulate the local economy. Examples like “I Amsterdam” showcase what it can mean to change the perception of an entire city, but the Hollywood Walk of Fame represents an attraction that has been able to resonate […]

The Hollywood Sign as an American Landmark and Cultural Icon

Representing a spirit as much as a physical place

The Monumentous

Attraction, Monumentous Icons, North America, United States

Hollywood is a physical district in central Los Angeles, but it is also a mentality and culture, and the Hollywood Sign has come to signify all of these things and more in a profound way. Few landmarks and monuments have been able to achieve the status of the sign, which is especially impressive considering that […]

The Continuing Evolution of Muscle Beach in Venice

There’s only one Venice Beach Boardwalk, and the influence of Muscle Beach Venice has directly impacted and driven this notoriety

The Monumentous

Monumentous Identity, North America, Public Space, United States

The name “Muscle Beach” conjures up a variety of images and impressions for people across the world, not all of which are directly related to one another. For some, it represents the birth of personal training. Others think of Arnold Schwarzenegger and the training he did on the beach that helped propel him to worldwide […]