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How to Make Money and Create Community with Monuments - Volume 1

The Gateway Arch Becomes an Icon that Defines the Skyline and Culture of St. Louis

Experiences at the Top, Underneath and Around the Arch

Sitting along the west bank of the Mississippi River in St. Louis, Missouri, the Gateway Arch dominates the space in multiple ways. Taking its name from the role that St. Louis played as a “Gateway to the West” in the 1800s, the Arch has enabled incredible experiences for visitors and completely transformed the city. Completed […]

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The Spirit of Detroit Becomes a Symbol of the Motor City

Representing Hope, Progress, and the “Spirit of Man.”

Statues both large and small have become icons of cities and entire countries, showcasing the kind of impact that monuments can enable. The Spirit of Detroit has enabled that same impact for Detroit which has extended across the entire state of Michigan. The large bronze statue has been incorporated into countless aspects of the city […]

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The Crazy Horse Memorial is a Monument Designated to the Indigenous People of North America

Celebrating the Life and Legacy of Crazy Horse

South Dakota is home to Mount Rushmore which represents the birth, growth, development, and preservation of the United States of America. It has become one of the most famous mountain carvings in the world as well as a top draw for tourists in South Dakota. However, located within the vicinity of Mount Rushmore is another […]

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Mount Rushmore Becomes an Attraction for South Dakota and an Icon of America

A monumental masterpiece

South Dakota has numerous and notable monuments, but none are as famous or popular as the Mount Rushmore National Memorial. A massive sculpture that has been carved into the granite face of a mountain, Mount Rushmore represents the first 150 years of the history of the United States and attracts more than two million visitors […]

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“Salem Sue” Becomes a Landmark for North Dakota

New Salem is home to the “World’s Largest Holstein Cow”

Viewable from over five miles away, “Salem Sue” has allowed New Salem, North Dakota to bill itself as the home to the “World’s Largest Holstein Cow”. This large, fiberglass Holstein cow was originally created to honor and advertise local dairymen. Since being erected though, “Salem Sue” has also been able to promote tourism and business […]

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