netherlands – Page 5 – The Monumentous

How to Make Money and Create Community with Monuments - Volume 1

Experiencing Dam Square and the National Monument in Amsterdam

The Attractions and Appeal of Dam Square

The Monumentous

Europe, Monumentous Legacy, Public Space

Dam Square is a town square in Amsterdam, the Netherlands, which has become a focal point for the history and culture of the city. It contains several notable buildings as well as the National Monument, which was created as a memorial to people who served in World War II. By providing residents and tourists with […]

What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

The Monumentous

Europe, Monumentous Icons, Sculpture

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]