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How to Make Money and Create Community with Monuments - Volume 1

Atlas Becomes an Icon of the Rockefeller Center and for New York City

Creating a Legacy of Engagement and Opportunity

A large bronze statue that depicts a famous figure from ancient Greece mythology sits in front of the Rockefeller Center in New York, New York. Holding the heavens on his shoulders, Atlas has become an icon that is associated with the Rockefeller Center and also used as a means of identity for the building and […]

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The Sculptures of Michael Esbin Become Icons of Global Transformation and Connection to Eternity

Revealing truths to audiences about themselves and their place in the universe

Being able to elicit a reaction from an audience is the most important thing that a sculpture or piece of public art can do. These reactions can be positive or negative and they can cover the entire emotional spectrum. While all artists are focused on enabling such reactions, few have been able to do so […]

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The High Line as Equal Parts Transformation and Inspiration for New York

Experiencing a Garden in the Sky

Long after being abandoned by trains that used to ship commodities on Manhattan’s West Side, the High Line in New York has since been redesigned as a “living system” that is equal parts public park and historical landmark. This elevated park built on a historic freight rail line has helped transform the West Side of Manhattan […]

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From Guerilla Art to Icon of New York: The Wall Street Bull

Exploring how “Charging Bull” has become one of the most iconic images of New York City

The bronze sculpture of a charging bull that sits in the Financial District in Manhattan, a short distance from Wall Street itself, has managed to capture the imagination of residents of New York City and visitors from across the world. Weighing over three and a half tons and measuring 18 feet long, the Wall Street […]

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