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How to Make Money and Create Community with Monuments - Volume 1

The Three Stars of the Tennessee Flag Becomes Icons of the Region

What it means for the ordinary to become an icon

Representing three geographically and legally distinct areas of Tennessee, the Three Stars on the state flag of Tennessee have become an icon across the entire state in ways that have positively impacted the culture and economy of the region. Appearing in the logos of numerous Tennessee-based companies and teams and on countless pieces of merchandise, […]

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The Soldiers and Sailors Memorial Arch Becomes an Icon for Brooklyn

Victory Personified

Referred to as Brooklyn’s most important monumental public artwork and a New York City landmark, the Soldier’s and Sailor’s Memorial Arch in Grand Army Plaza is dedicated to the men who fought in the Union forces during the Civil War. One of the most notable attractions in the city, it has come to mean something […]

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Gëlle Fra Becomes an Icon for Luxembourg as Part of the Monument of Remembrance

Representing a Legacy of Culture and Connection

The Monument of Remembrance has become a symbol of Luxembourg City that is recognized across the entire country of Luxembourg thanks to the Gëlle Fra (Luxembourgish for ‘Golden Lady’) sculpture that tops the piece. What had been created as a memorial has instead become an icon in a way that has come to drive revenue […]

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On the War Trail and Bronco Buster Become Icons of Denver

The history and legacy of Denver

Civic Center Park is one of the most important landmarks in Denver, Colorado, but two statues that can be found in the park highlight how individual monuments can cultivate additional connections with audiences. The “Bronco Buster” and “On the War Trail” sculptures allow audiences to see and experience the history and legacy of Denver, becoming […]

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The Pioneers Walk Globe Sculpture Becomes an Icon for Miami

Honoring the Cargo Gateway of the Americas

The Pioneers Walk at the Port of Miami project celebrates the legacy of Miami as a strategic location for international trade. While it contains various features that honor this history, the Pioneers Walk Sculpture Globe uniquely showcases this legacy by becoming a symbol of the city’s transformation into a cruise and cargo gateway for the […]

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