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How to Make Money and Create Community with Monuments - Volume 1

The Brabo Fountain Becomes an Icon of Antwerp by Embracing a Local Legend

Celebrating the Legend of Druon Antigonus

The Brabo Fountain (Brabofontein in Dutch) defines Grote Markt square in the center of Antwerp, the Netherlands. The active fountain is topped by a sculpture of a man throwing a large hand, depicting a local legend that connects the legacy of the city to the past and future. The Legend of Druon Antigonus Local legend […]

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The Dragon Fountain Becomes an Icon of Hertogenbosch

Highlighting the Dual Potential and Purpose of Monuments

Recognized as the most famous fountain in Hertogenbosch, the Netherlands, the Dragon Fountain (Drakenfontein) is located directly outside of the city’s main station, providing audiences with an identifiable landmark as soon as they enter or leave the city. This distinctiveness as well as the imagination inherent across the piece have helped it to become an […]

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The Linton E. Allen Memorial Fountain Becomes an Icon of Orlando

Celebrating Orlando’s Centennial

The unique literal and thematic positioning of the Linton E. Allen Memorial Fountain has enabled it to become the unofficial symbol of Orlando, Florida. Serving as a top attraction in the center of the city, it has become a critical means of identity used by various businesses and organizations throughout the area thanks to the […]

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Polar Bear Signs Become Icons of and for Svalbard

Serving multiple purposes for Svalbard residents and visitors

The polar bear population in the Svalbard archipelago is around 3,000 which exceeds the number of people that reside in the town of Longyearbyen. While encounters with the animals in the town are rare, Svalbard Polar Bear Signs warn residents and visitors of the potential danger they face when venturing beyond the limits of the […]

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