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How to Make Money and Create Community with Monuments - Volume 1

A Sense of Connection, Wonder and Community Allow the Big Blue Bear to Become a Denver Icon

A Sense of Wonder

Wistfully peering into the Colorado Convention Center, the 40-foot bear sculpture that stands outside of the building has come to serve as a new icon for Denver, Colorado. Officially known as “I See What You Mean,” the piece has provided an identity for the convention center while becoming the newest attraction for the surrounding community, […]

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A Piece of Louisiana Culture Becomes an Icon for Lafayette

The “Little Iron” Heard Across Lafayette

The ’tit fer is a small, percussive instrument. Also called the triangle because of shape of the instrument, it allowed dancers to keep a beat to become an essential element of the culture across the French Louisiana region. This significance has seen it become a literal icon for the community of Lafayette, Louisiana, that resonates […]

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The Joan of Arc Monument in New Orleans Becomes an Icon for the City

A Hero of France Becomes an icon of New Orleans

Joan of Arc, also known as the ‘Maid of Orleans,’ was just a teenager when she led the French against an English siege of Orléans in 1429. This is just one of the reasons that she has become the unofficial patron saint of New Orleans, Louisiana, and is depicted in a monument that has become […]

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Washington Square Park Becomes an Icon of New York City

The Washington Arch Defines and is Part of A New York City Icon

One of the most notable parks in New York City, Washington Square Park has become an icon of the city. That impact is partly on account of the Washington Arch monument, which has established itself as an obvious meeting place for residents as well as a center for visitor activity. However, the iconic nature of […]

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The Conch Becomes an Icon of Key West

The Conch Republic, Conch Shells, the Conch Train and More

A conch is the common name for a number of different medium-to-large-sized sea snails. Many of these large sea snails live in the depths of the Gulf of Mexico surrounding the Florida Keys. That’s part of the reason why in Key West, “conch” is a nickname for native-born residents, making the shells an icon and […]

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Atlas Becomes an Icon of the Rockefeller Center and for New York City

Creating a Legacy of Engagement and Opportunity

A large bronze statue that depicts a famous figure from ancient Greece mythology sits in front of the Rockefeller Center in New York, New York. Holding the heavens on his shoulders, Atlas has become an icon that is associated with the Rockefeller Center and also used as a means of identity for the building and […]

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The Phoenix Bird Logo Becomes an Icon for One of the Largest Cities in the United States

An Icon of and for Phoenix

As one of the largest cities in the United States, there is no shortage of images that can be used to define Phoenix, Arizona. However, the Phoenix Bird is the city’s official corporate symbol, highlighting what it can mean when a city actively embraces a single identity in multiple ways. Doing so has defined an […]

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