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How to Make Money and Create Community with Monuments - Volume 1

The Conch Becomes an Icon of Key West

The Conch Republic, Conch Shells, the Conch Train and More

A conch is the common name for a number of different medium-to-large-sized sea snails. Many of these large sea snails live in the depths of the Gulf of Mexico surrounding the Florida Keys. That’s part of the reason why in Key West, “conch” is a nickname for native-born residents, making the shells an icon and […]

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Atlas Becomes an Icon of the Rockefeller Center and for New York City

Creating a Legacy of Engagement and Opportunity

A large bronze statue that depicts a famous figure from ancient Greece mythology sits in front of the Rockefeller Center in New York, New York. Holding the heavens on his shoulders, Atlas has become an icon that is associated with the Rockefeller Center and also used as a means of identity for the building and […]

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The Phoenix Bird Logo Becomes an Icon for One of the Largest Cities in the United States

An Icon of and for Phoenix

As one of the largest cities in the United States, there is no shortage of images that can be used to define Phoenix, Arizona. However, the Phoenix Bird is the city’s official corporate symbol, highlighting what it can mean when a city actively embraces a single identity in multiple ways. Doing so has defined an […]

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The Fleur De Lis Becomes an Icon for Louisville

From the Symbol of the House of Bourbon to an Icon for Louisville

Long associated with royalty in France, the fleur-de-lis is a stylized lily flower that has become an icon for Louisville, Kentucky. Seen all over the city, the fleurs-de-lis has become part of Louisville that enables a sense of identity for residents as well as a distinct icon that catches the attention of audiences of all […]

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“Gertie the Duck” Inspires an Icon for the Milwaukee Riverwalk Recognized Across the City and Beyond

A Symbol of New Life, Hope and More

Small sculptures of “Gertie the Duck” and her five hatchlings are some of the most distinctive features along the Milwaukee Riverwalk in Milwaukee, Wisconsin. These pieces were created to celebrate the impact Gertie has had on the entire city of Milwaukee. Doing so has helped to define multiple icons that connect to this legacy while […]

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Sugar Beets Become the Icon of the Most Popular Neighborhood in Salt Lake City

Honoring History and Symbolizing a Community

The Sugar House neighborhood in Salt Lake City, Utah, earned its name from an endeavor by the early settlers of the city to produce sugar from sugar beets. Although these efforts were short-lived, the attempt to do so enabled sugar beets to become an icon that is recognized and celebrated throughout the neighborhood and beyond. […]

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The Beehive Becomes An Icon for Salt Lake City and All of Utah

Connected to a Symbol of Cooperation and Community

Text and imagery associated with beehives are ubiquitous across Salt Lake City, Utah. This symbol is especially prevalent throughout the Salt Lake Basin where early Utah pioneer originally settled, but beehives are prominent throughout what is officially known as “The Beehive State.” This icon has a significance and meaning connected to the past and future […]

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