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How to Make Money and Create Community with Monuments - Volume 1

Caragealiana Allows Audiences to Experience the Culture and Legacy of Romania

The personficiation of a spirit and nation

Known as “Caruta cu paiate” or Caragealiana, a 16-piece sculpture resides outside of the Bucharest National Theater in Romania. Loosely translated as the “Harlequin Cart,” the piece is equal parts legacy and experience, allowing audiences to understand and engage with multiple elements that define the culture and history of the region and nation. Representing the […]

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The Molly Malone Statue Personifies an Identity for Dublin

Celebrating the “Tart with the Cart”

What has become a famous Irish folk song is known as both “Cockles and Mussels” or “In Dublin’s Fair City,” but it is most commonly referred to as “Molly Malone.” This song has become the unofficial anthem of Dublin in Ireland and drove the creation of the Molly Malone Statue, which celebrates a semi-historical and […]

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The Freedom Monument Becomes an Icon of the History and Legacy of Latvia

Honoring soldiers killed during the Latvian War of Independence, the Freedom Monument is the most notable attraction in Riga, Latvia. Symbolizing Latvian statehood, national unity and independence, the Freedom Monument has been able to cultivate engagement with residents and visitors in distinct but equally powerful ways. Celebrating Latvia’s Battle for Freedom The Latvian War of […]

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Gëlle Fra Becomes an Icon for Luxembourg as Part of the Monument of Remembrance

Representing a Legacy of Culture and Connection

The Monument of Remembrance has become a symbol of Luxembourg City that is recognized across the entire country of Luxembourg thanks to the Gëlle Fra (Luxembourgish for ‘Golden Lady’) sculpture that tops the piece. What had been created as a memorial has instead become an icon in a way that has come to drive revenue […]

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The Vodnik Monument Compels a Sense of Identity and Community for Ljubljana

Opportunity and connection for audiences of all types

The Vodnik Monument has cultivated a sense of community directly and indirectly in Ljubljana, Slovakia. The defining feature of the Ljubljana Central Market as well as an icon utilized by businesses in the area, the Vodnik Monument has provided an identity for an area and the entire city in ways that have created opportunity and […]

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