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How to Make Money and Create Community with Monuments - Volume 1

President John F. Kennedy Gravesite Helps Transforms Arlington National Cemetery into a National Landmark

Allowing the American People to Access and Engage with a Legacy

The simple but powerful layout and features of the President John F. Kennedy Gravesite have helped to transform Arlington National Cemetery into one of the Washington area’s most popular tourist attractions. Located within Arlington National Cemetery in Arlington, Virginia, the monument showcases how a memorial can enable audiences to meaningfully connect with the people and […]

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The Avenue of Heroes Transforms the Entrance to Arlington National Cemetery

More than an Entrance to a Landmark

The seven memorials that have been placed along Memorial Avenue make up the Avenue of Heroes in Arlington, Virginia. As the street that defines the entrance to Arlington National Cemetery, it would be a significant location regardless of whatever other features it contains. However, the inclusion of these monuments has transformed what would otherwise be […]

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The Louisville Slugger Walk of Fame Imaginatively Expands Baseball Legacies

More than a Stroll Down Louisville's Historic Main Street

Over 60 bronze baseball bats, modeled after the actual bats used by some of the greatest baseball players of all time, define the Louisville Slugger Walk of Fame located all across Main Street in Louisville, Kentucky. These bats as well as the bases that contain highlights of these player’s career as well as details about […]

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Louisville Slugger Museum & Factory Creates an Experience for Audiences

Highlighting the History of Louisville Slugger Baseball Bats

Across the world, countless products are manufactured at facilities on a daily basis but few enable engagement with these products or places like the Louisville Slugger Museum & Factory in Louisville, Kentucky. Providing visitors with a sense of connection to the legacy that Louisville Slugger baseball bats represent while also enabling them to experience what […]

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The Louisville Sit-in Demonstration Sites Allows Audiences to Experience History

Preserving the Endeavor to End Racial Segregation

The Louisville Sit-in Demonstration Sites preserve the history that is associated with the Civil Rights Demonstrations that took place in the 1960s in Louisville, Kentucky. The legacy of those who participated in the demonstrations has been called out as part of 11 historic markers spread across tthe downtown area, enabling audiences to experience this history […]

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The Victory Monument Connects the Past to the Present for a Chicago Community

Honoring the Eighth Regiment of the Illinois National Guard

As the first state-sponsored memorial to African-American veterans of World War I, the Victory Monument has become a hub of activity for the Bronzeville neighborhood in Chicago, Illinois. In being dedicated to all the Black soldiers who died in the war, the monument has become an essential element of the community that connects it to […]

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Modern Monuments: The Monument to the Great Northern Migration from Alison Saar Symbolizes the Reconstitution of Black Identity

Commemorating the exodus of African-Americans to Chicago to liberate themselves from the oppression of the Jim Crow South.

Designed to be a testament to the thousands of African Americans who migrated to Chicago in the early 20th century in search of greater freedom and opportunity, Alison Saar’s Monument to the Great Northern Migration is equal parts celebration and commemoration. Oriented to the north to symbolize the traveler’s destination, the piece is connected to […]

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