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How to Make Money and Create Community with Monuments - Volume 1

Clarendon Central Park Becomes a Hub of Community Activity

Creating Opportunities for Communities

Built around a War Memorial dedicated to citizens from the area who gave their lives in wartime, Clarendon Central Park has become an important element of the surrounding community in Arlington, Virginia. Host to a variety of events as well as a hub of unofficial activity, the landmark highlights what it can mean for space […]

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The United States Marine Corps War Memorial Becomes a Monument that Connects People, History and Legacy

Based on an Iconic Photograph

Depicting one of the most famous scenes of World War II, the United States Marine Corps War Memorial is dedicated to all Marines who gave their lives in defense of the United States of America. Located within the George Washington Memorial Parkway in Arlington, Virginia, the monument is the main feature of a small complex […]

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President John F. Kennedy Gravesite Helps Transforms Arlington National Cemetery into a National Landmark

Allowing the American People to Access and Engage with a Legacy

The simple but powerful layout and features of the President John F. Kennedy Gravesite have helped to transform Arlington National Cemetery into one of the Washington area’s most popular tourist attractions. Located within Arlington National Cemetery in Arlington, Virginia, the monument showcases how a memorial can enable audiences to meaningfully connect with the people and […]

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The Avenue of Heroes Transforms the Entrance to Arlington National Cemetery

More than an Entrance to a Landmark

The seven memorials that have been placed along Memorial Avenue make up the Avenue of Heroes in Arlington, Virginia. As the street that defines the entrance to Arlington National Cemetery, it would be a significant location regardless of whatever other features it contains. However, the inclusion of these monuments has transformed what would otherwise be […]

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The Louisville Slugger Walk of Fame Imaginatively Expands Baseball Legacies

More than a Stroll Down Louisville's Historic Main Street

Over 60 bronze baseball bats, modeled after the actual bats used by some of the greatest baseball players of all time, define the Louisville Slugger Walk of Fame located all across Main Street in Louisville, Kentucky. These bats as well as the bases that contain highlights of these player’s career as well as details about […]

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Louisville Slugger Museum & Factory Creates an Experience for Audiences

Highlighting the History of Louisville Slugger Baseball Bats

Across the world, countless products are manufactured at facilities on a daily basis but few enable engagement with these products or places like the Louisville Slugger Museum & Factory in Louisville, Kentucky. Providing visitors with a sense of connection to the legacy that Louisville Slugger baseball bats represent while also enabling them to experience what […]

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The Louisville Sit-in Demonstration Sites Allows Audiences to Experience History

Preserving the Endeavor to End Racial Segregation

The Louisville Sit-in Demonstration Sites preserve the history that is associated with the Civil Rights Demonstrations that took place in the 1960s in Louisville, Kentucky. The legacy of those who participated in the demonstrations has been called out as part of 11 historic markers spread across tthe downtown area, enabling audiences to experience this history […]

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