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How to Make Money and Create Community with Monuments - Volume 1

The Statue of Leifur Eiríksson (Leif Erikson) Ties Itself to the Identity of Iceland

An Icon of Iceland

One of the best-known landmarks in Reykjavik, Iceland is the statue of Leifur Eiríksson, also known as Leif Erikson. Now recognized as the first European to visit North America, the Statue of Leif Erikson personifies the strong sense of identity that the explorer has enabled for the entire country of Iceland. That identity is directly […]

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Love Park Embodies the Spirit of Philadelphia

Transforming downtown Philadelphia for the better

Officially known as John F. Kennedy Plaza, Love Park in Philadelphia, Pennsylvania derives its name from its reproduction of the famous Love sculpture that overlooks the plaza. The park brings together both residents and tourists with green areas, walking paths and seating to demonstrate what it can mean to transform a nondescript urban area into […]

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Mount Moriah Turns a Cemetery into a Monument for Deadwood

The Impact of Cemeteries Becoming Monuments

Cemeteries of all sizes are spread across the world, but few manage to attract anyone besides those who have come to pay their respect to the deceased. Mount Moriah Cemetery, in Deadwood, South Dakota, has done that and so much more by becoming a landmark for the region. In doing so, it has been able […]

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“Salem Sue” Becomes a Landmark for North Dakota

New Salem is home to the “World’s Largest Holstein Cow”

Viewable from over five miles away, “Salem Sue” has allowed New Salem, North Dakota to bill itself as the home to the “World’s Largest Holstein Cow”. This large, fiberglass Holstein cow was originally created to honor and advertise local dairymen. Since being erected though, “Salem Sue” has also been able to promote tourism and business […]

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Creating Experiences at the Sydney Harbour Bridge

A Look at the Economic and Cultural Impact of a Sydney Icon

The Sydney Harbour Bridge carries rail, vehicular, bicycle, and pedestrian traffic between the Sydney central business district (CBD) and the North Shore, but the bridge has come to represent something more than a means of travel to the city and for the country. Nicknamed “the Coathanger” by locals because of its arch-shaped design, the bridge […]

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