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How to Make Money and Create Community with Monuments - Volume 1

The Montreal Logo Becomes an Icon Recognized by Visitors and Embraced by Residents

A symbol that comes out of “Ville de Montréal”

Appearing on everything from street signs to police cars to official documents, the Montreal Logo can be found everywhere and on everything across the city of Montreal, Quebec, Canada. In becoming an icon that residents can embrace and visitors can engage with, the symbol highlights what it can mean to cultivate a sense of place […]

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Edward VII Monument Provides an Identity for Phillips Square in Montreal

Personifying the Spirit of “The Peacemaker”

The Edward VII Monument dominates and defines Phillips Square in Montreal, Quebec, Canada. This large and allegorical landmark is connected to the history and ideals that defined the nation at the time which carry through to the modern day, enabling audiences to engage with the past and present of the community on a profound level. Marking […]

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The Major Attractions of West Edmonton Mall Bring in Visitors by the Millions

Shop, Play, and Stay

The West Edmonton Mall, located in Edmonton, Alberta was once the world’s largest mall and used that notoriety to attract audiences from across the city and the entire nation of Canada. However, the numerous and notable attractions of the mall are what proved to make it a true landmark for the region to consistently attract […]

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The Muttart Conservatory Becomes the Most Recognized Landmarks of Edmonton

From Egypt to Edmonton

The Muttart Conservatory is a botanical garden located in Edmonton, Alberta that has become one of the most distinctive icons of the city and region. The structure of the conservatory is comprised of five pyramids that offer unique experiences for visitors of all types. These experiences along with the design of the structure itself have […]

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Sir Winston Churchill Square Becomes a Landmark of Edmonton for Canada

Creating a “Civic Centre” in Edmonton

Squares across the world serve as the literal and figurative hubs of activity for residents and visitors, but few have been able to serve as both so effectively as Sir Winston Churchill Square in Edmonton, Alberta. With numerous places to relax, eat, shop and play while also incorporating numerous monuments and activities, the space has […]

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Monumentous Potential – The Avenue of Champions and Giant Baseball Bat in Edmonton

Exploring the potential to create true icons of Edmonton and the entire region

In the 1990s, the city of Edmonton decided to revitalize 118th Avenue by renaming the street “Avenue of Champions”. The area has long tried to overcome its reputation as a section of the city that is plagued by crime, drugs and prostitution, which is why the street was renamed and a Giant Baseball Bat was […]

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