dallas – The Monumentous

How to Make Money and Create Community with Monuments - Volume 1

The Pegasus Becomes a Symbol of Dallas

From Logo to Icon

The Monumentous

Monumentous Icons, North America, Sculpture, United States

All throughout Dallas, Texas, the symbol of the mythic horse from Greek mythology shows up in places and ways that are both obvious and understated. Appearing on murals, signs, plazas and even used in advertising, the Pegasus has become an icon for Dallas as well as one of the city’s most popular attractions. What started […]

The Dallas Cattle Drive in Pioneer Plaza Creates a New Top Attraction

An Iconic "Western" Sculpture in the City of Dallas

The Monumentous

Monumentous Identity, North America, Sculpture, United States

Pioneer Plaza in Dallas, Texas, commemorates Dallas’ beginnings by celebrating the trails that brought settlers to Dallas. It is the largest public open space in the Dallas central business district and features a re-creation of a cattle drive with bronze longhorn steers being driven by three cowboys on horses. This sculpture series has come to […]