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How to Make Money and Create Community with Monuments - Volume 1

Modern Monument: The Scream by Jeroen Henneman Serves as a Memorial and Symbol

A landmark and memorial to Theo van Gogh

‘The Scream’ (De Schreeuw in Dutch) is a memorial sculpture to Dutch film-maker Theo van Gogh located in Oosterpark (Eastern Park), which is one of the most popular parks in Amsterdam, the Netherlands. Created by Jeroen Henneman, the piece is equal parts memorial and attraction, highlighting what it can mean for a monument to honor […]

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Rembrandt Square Defines the Identity of a Hub of Activity in Amsterdam

Named After the World-famous Dutch Artist Rembrandt van Rijn

One of the busiest squares in the city of Amsterdam, Rembrandt Square (Rembrandtplein in Dutch) features a variety of activities and things to do for both residents and visitors. Defined by a sculpture of the famous Dutch painter, the landmark highlights what it can mean for a monument to define an identity that resonates in […]

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Hand-painted Dutch Tiles Transform Cuypers Passage in Amsterdam

Inspired by the Work of by Cornelis Boumeester

Tunnels serve as essential means of transportation in cities across the world but few have been transformed in a way that allows them to still support this such purposes while also becoming something more like Cuypers Passage (Cuyperspassage) in Amsterdam, the Netherlands. Decorated with hand-painted Dutch tiles, Cuypers Passage embraces the history of the region […]

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Johnny Jordaanplein Personifies the Identity of an Amsterdam Neighborhood

Popularizing and Representing the Distinctions of Jordaan

Johnny Jordaanplein, also known as Johnny Jordaan Square, is a public square dedicated to the famous Dutch folk singer located in the Jordaan neighborhood of Amsterdam, The Netherlands. It has provided this neighborhood with a place to gather and relax while also being inherently connected to the identity of the entire district, resonating in distinct […]

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