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How to Make Money and Create Community with Monuments - Volume 1

Monumentous World – The Obscure and Outstanding Monuments in Amsterdam, the Netherlands

Amsterdam is home to countless attractions and monuments that draw in audiences from across the world.

As the commercial capital of the Netherlands and one of the top financial centers in Europe, Amsterdam is home to countless attractions and monuments that draw in audiences from across the world. The genuine beauty of the city is something to behold, although that splendor is influenced greatly by attractions in the area such as […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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