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How to Make Money and Create Community with Monuments - Volume 1

The Vail Logo Becomes a Means of Identity for Both Residents and Visitors

Products, Structures and More

A stylized “V” logo is on display all across the ski town of Vail, Colorado. This trademarked icon is utilized in countless ways as part of numerous structures and stores, becoming a means of identity for the entire community as well as a powerful source of revenue for stakeholders. This traction underscores the opportunities that […]

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Kennedy Plaza Provides an Identity for Multiple Atlantic City Audiences to Engage With

Connecting the Past and Present of Atlantic City

Located across from Boardwalk Hall on the New Jersey Boardwalk, Kennedy Plaza has numerous features that have allowed it to cultivate a strong identity that is felt across Atlantic City, New Jersey. By defining a section of the Boardwalk in such as distinct manner, Kennedy Plaza has become a hub of activity, highlighting the appeal […]

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Thomas Paine Park Provides an Identity for a New York City Greenspace

Named for Political Visionary Thomas Paine

Located in the heart of New York City’s civic center, Thomas Paine Park has provided a powerful identity for what might otherwise be empty green space. The layout, monuments and history that define it have made it an ideal location for residents and visitors to relax and explore all of these elements, connecting it to […]

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Little Havana Provides an Identity for a Miami Community

Defining a Cultural Destination

Characterized by distinctive restaurants, small business enterprises, music, unique attractions and other cultural activities, the Little Havana neighborhood has become one of the top destinations in Miami, Florida. The collective identity of the neighborhood has created numerous opportunities that have defined the economy and culture of the entire neighborhood in a way that resonates for […]

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The Thurgood Marshall Memorial Provides an Identity to State House Square

Transforming a Space to Create Engagement

Honoring the first African-American Supreme Court Justice, the Thurgood Marshall Memorial defines State House Square in Annapolis, Maryland. Connecting audiences to the history of the country as well as the legacy of an individual that helped define the Civil Rights movement in the United States, the memorial has provided the space with an identity that […]

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The Shops at Mallory Square Connect to an Identity That Attracts Residents and Visitors

From Naval Depot to U.S. Cost Guard Headquarters to Storefront

The Shops at Mallory Square are connected to the history of a plaza and space that dates back to the origins of Key West, Florida. Located adjacent to Mallory Square itself, the space and stores that make up the Shops at Mallory Square are tied to an identity that attracts the attention of both residents […]

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Harry Truman Provides an Identity for a Key West Neighborhood

Defining the Modern Industry of Key West

The Truman Annex is both a neighborhood and military installation in Key West, Florida. The area is named after President Harry S. Truman on account of the building that would become known as the “Little White House” but the way in which his legacy has defined this mixed-use redevelopment site that sits in the heart […]

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