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How to Make Money and Create Community with Monuments - Volume 1

Experiencing the History and Legacy of Asheville Along The Urban Trail

The Art and Attractions of the Urban Trail

The Asheville Urban Trail is a walking tour of downtown Asheville, North Carolina, but it’s one unlike any other walking tour in the world. The self-guided walking tour loops 1.7 miles along a course marked by 30 stations, each with pieces of art and/or bronze plaques that describe the station and illustrate the history of […]

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What Does “I amsterdam” Mean for the City and the Netherlands?

Create a brand that would be recognized all over the world

Monuments often have storied or tumultuous tales around how they came to exist, but “I amsterdam” presents an especially simple origin since it began as a brand campaign for the city and its residents. The original intention of the campaign was to market Amsterdam in a positive light in the wake of a financial crisis, […]

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How Have Murals and Street Art Influenced the Culture of Austin?

Experiencing the Spirit of Austin

Monuments and landmarks are typically appreciated as single structures or experiences. The Washington Monument in Baltimore is a single structure that gives visitors a one-of-a-kind view of Baltimore, while the Neon Museum allows visitors to experience Las Vegas history in a totally unique way. These experiences are powerful but physically limited, and those limitations are […]

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Bringing A Christmas Story to Life in Cleveland

Transforming a Cleveland neighborhood like any other into something monumentous

The movie “A Christmas Story” was released a week before Thanksgiving 1983 to a mixed reception from audiences and critics. Over the years though, television airings and the home video release of the film turned it into a seasonal classic for audiences across the world. A cable network started a 24-hour marathon of the film […]

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What Makes the London Eye the UK’s Most Popular Attraction?

Capturing the hearts and minds of residents and tourists to create a 21st century monument

The original Ferris wheel was opened to the public in the late 1800s, but the concept of a wheel that spins in a circle with chairs attached to it has been around for centuries. This history combined with the fact that Ferris wheels have been a major draw at amusement parks for decades might make […]

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The Neon Museum Creates a Monument Out of Nothing

Celebrating the unique identity and legacy of Las Vegas with materials that others have literally thrown away

What does it mean to change the identity of a place or a location? Discarding everything and anything that signified the old identity is a given, meaning all of the material that helped create this identity ends up in the trash. In Las Vegas, where establishments of all types are torn down, rebuilt or refurbished […]

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The Evolution of the Ferry Building for the 21st Century

How did a transportation hub transform into a world-class public food market?

As one of the most famous landmarks in San Francisco, the Ferry Building has played an important part in the development of the city in multiple ways. From its position on Market Street near the city’s financial, banking and transportation district, it has served as a figurative gateway for residents and visitors but also as […]

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