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How to Make Money and Create Community with Monuments - Volume 1

Monumentous Potential: Windmill De Gooyer

The potential to become the most notable in Amsterdam

Recognized as the tallest wooden mill in the Netherlands at 26.6 meters high, Windmill De Gooyer dominates the landscape in Amsterdam Oost. The size and history of this landmark showcase the potential it has to become an essential connection to the past that residents and visitors can engage with on multiple levels. However, that potential […]

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The National Slavery Monument Provides a Unique Connection to a Legacy that Defines the Netherlands

‘Shared past, shared future’

One of the top attractions in Oosterpark, the National Slavery Monument commemorates the abolition of slavery in the Dutch Kingdom. The monument allows audiences to truly experience a formative piece of history that has impacted countless individuals and an entire country, creating engagement that resonates on multiple levels. The History and End of Slavery in […]

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Modern Monument: The Scream by Jeroen Henneman Serves as a Memorial and Symbol

A landmark and memorial to Theo van Gogh

‘The Scream’ (De Schreeuw in Dutch) is a memorial sculpture to Dutch film-maker Theo van Gogh located in Oosterpark (Eastern Park), which is one of the most popular parks in Amsterdam, the Netherlands. Created by Jeroen Henneman, the piece is equal parts memorial and attraction, highlighting what it can mean for a monument to honor […]

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Rembrandt Square Defines the Identity of a Hub of Activity in Amsterdam

Named After the World-famous Dutch Artist Rembrandt van Rijn

One of the busiest squares in the city of Amsterdam, Rembrandt Square (Rembrandtplein in Dutch) features a variety of activities and things to do for both residents and visitors. Defined by a sculpture of the famous Dutch painter, the landmark highlights what it can mean for a monument to define an identity that resonates in […]

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