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How to Make Money and Create Community with Monuments - Volume 1

Monumentous Potential: Windmill De Gooyer

The potential to become the most notable in Amsterdam

Recognized as the tallest wooden mill in the Netherlands at 26.6 meters high, Windmill De Gooyer dominates the landscape in Amsterdam Oost. The size and history of this landmark showcase the potential it has to become an essential connection to the past that residents and visitors can engage with on multiple levels. However, that potential […]

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The Memorial to Walraven van Hall Highlights an Imaginative Way to Honor Individuals and Efforts

Uniquely honoring the Banker to the Resistance

A fallen bronze tree monument located in Frederiksplein in Amsterdam, the Netherlands, was created as a memorial to Walraven van Hall, banker of Dutch resistance during World War II. The piece highlights the many different forms memorials can take in order to celebrate an individual while also cultivating engagement with audiences. Banker to the Resistance […]

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The Destroyed City Memorial Imagines a New Way to Commemorate the Legacy of Rotterdam

Tragedy, Inspiration and Imagination

Sculptures and monuments of all types are commissioned in celebration of important events but The Destroyed City memorial alludes to an event of historic importance for the city of Rotterdam in a very different way. The piece commemorates and represents the destruction that the city suffered during World War II, highlighting how an imaginative approach […]

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The Dragon Fountain Becomes an Icon of Hertogenbosch

Highlighting the Dual Potential and Purpose of Monuments

Recognized as the most famous fountain in Hertogenbosch, the Netherlands, the Dragon Fountain (Drakenfontein) is located directly outside of the city’s main station, providing audiences with an identifiable landmark as soon as they enter or leave the city. This distinctiveness as well as the imagination inherent across the piece have helped it to become an […]

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The National Slavery Monument Provides a Unique Connection to a Legacy that Defines the Netherlands

‘Shared past, shared future’

One of the top attractions in Oosterpark, the National Slavery Monument commemorates the abolition of slavery in the Dutch Kingdom. The monument allows audiences to truly experience a formative piece of history that has impacted countless individuals and an entire country, creating engagement that resonates on multiple levels. The History and End of Slavery in […]

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